It appears that Apple’s estimates for battery life for the new MacBook Pros were overstated. Instead of the claimed 10-hour battery life, it appears that the true battery life is closer to 5 hours.

Many new MacBook Pro owners are now unhappy.

In an earlier post, I expressed how unimpressed I was with the TouchBar in terms of functionality and usefulness. It turns out that the TouchBar is also partially responsible for the reduced battery life in terms of power consumption and displaced space for a larger battery.

Apple must become more transparent about it’s shortcomings if they are to keep their customer-base. I think they must also better understand value. The $2,800 entry-point for the 15″ MacBook Pro is a pricey proposition for a laptop that will hold a charge for only 5 hours.

Let’s hope Apple can quickly relearn how to be more in sync with the fans.