It’s clear why Google has released Google Instant: more profit.
Anyone who’s used it realizes that it’s more of a nuisance than a help. It’s much like the annoying auto features in Microsoft Word. It just gets in the way.
But it’s even worse than that. Google Instant is effectively censoring searches by encouraging its own search terms. Not surprisingly, the suggested search terms are the ones that Google sells for a premium.
This is also bad news for folks that have put time and effort into SEO. People will not see the same web anymore with Google Instant. Instead, what they will see is the web based on Google’s keyword suggestions; not their own. Imagine the control that Google will enjoy once they can limit people’s searches however they wish.
Censorship can come in many forms and in varying degrees. Has Google taken one step closer to being in the business of censorship?