by Patrix |
The announcement that Final Cut Pro for iPad will be subscription-based is likely to have a significant impact on the market, both for Apple and its competitors.
One major effect of this move is that it could lead to an increase in adoption of the iPad as a tool for professional video editing. The iPad has already been gaining popularity among creatives, and the availability of a robust video editing software like Final Cut Pro could make it an even more appealing option. This could lead to an increase in iPad sales and a boost for Apple’s hardware business.
On the other hand, the subscription-based model for Final Cut Pro on iPad could also lead to users choosing to switch to alternative video editing software. There are already many options available for video editing on the iPad, including Adobe Premiere Rush and LumaFusion. If Final Cut Pro’s subscription fee is too high, or if users prefer the features of other software, they may choose to switch.
Another potential impact of this move is that it could lead to an increase in competition in the mobile video editing software market. Final Cut Pro for iPad is expected to be a powerful and comprehensive video editing tool, and its subscription-based model may motivate competitors to improve their offerings and provide better value for money.
If Final Cut Pro, Apple’s professional desktop video editing software, becomes subscription-based, there may be several effects on its user base.
Firstly, some users may choose to switch to alternative video editing software that does not require a subscription, such as Adobe Premiere Pro or DaVinci Resolve. These users may not want to commit to a recurring subscription payment and may prefer to purchase a one-time license for their editing software.
I moved away from Adobe just for that reason. I found very good alternatives to Adobe Photoshop, Illustrator and InDesign with Affinity Photo, Affinity Designer, and Affinity Publisher. You can get all 3 for a one-time purchase price of $169.
If Apple chooses to turn FinalCut Pro into a subscription-based software license, I will be checking Davinci Resolve.
by Patrix |
I’ve been playing with my new iPhone 14 Pro for about a week now and I love it! The photos are spectacular and the video is astonishingly good.
I’m beginning to determine which accessories I will need to assemble for mobile photography and videography with this most impressive iPhone. I bought the 256GB iPhone 14 Pro since is the storage I’ve always chosen for my past 3 iPhones and it was more than adequate. However, with the new 48 megapixel camera and the ability to shoot in Apple RAW and ProRes, I realize that I will be able to gobble up that 256GB capacity very quickly while traveling. So, I started exploring how I could easily offload photos and videos onto external storage while on the road. It turn out that this is not as simple as I’d hoped.
The obstacles I discovered are a due to 2 factors:
- Apple chose to keep the Lightening port in the iPhone 14 Pro instead of upgrading to a USB C port. Most of the major SSD makers are using USB C ports for faster data transfer.
- The iPhone 14 Pro apparently cannot provide sufficient power for most of the large (1TB or higher) SSD storage options.
A Good Solution
After a few days of exploring and testing, I have found a good solution for my travel needs. This solution requires the following items:
Note: I am an Amazon Affiliate and these links help support this website.
Here’s what the setup looks like:
This is a light-weight solution that works well with my mobile/travel photography and videography. The data transfer rate is not as high as it would be if the iPhone 14 Pro had a native USB C port, but it is faster than using AirDrop (which I have found to be a bit flaky at times). Also, AirDrop requires another device (iPad or MacBook) to transfer the data.
I will be experimenting with doing some editing (both photo and video) directly from files on the SSD. I will report back here once this exploration is complete.
by Patrix |
The iPhone 14 and iPhone 14 Pro will include a number of important camera upgrades.
As usual, Apple will put the highest-end camera upgrades in the “Pro” models.
iPhone 14 and iPhone 14 Max
Here’s what we know about the specs:
• 12-megapixel Wide camera with Focus Pixels
• 12-megapixel Ultra Wide camera with ƒ/1.8 aperture and autofocus
• Front-facing camera with ƒ/1.9 aperture and autofocus
The iPhone 14’s new 48-megapixel Wide camera will be exclusive to the Pro models. iPhone 14 Pro Max, will have an upgraded front-facing camera with autofocus and a wider ƒ/1.9 aperture. The wider aperture allows more light to pass through the lens and reach the front camera’s sensor on the iPhone 14 models, resulting in enhanced image quality.
iPhone 14 Pro and iPhone 14 Pro Max
• 48-megapixel Wide camera with Focus Pixels and pixel binning
• 7-element Telephoto lens
• 8K video recording
• Front-facing camera with ƒ/1.9 aperture and autofocus
The new Wide sensor is a Sony unit, like the iPhone 13 Pro. The device’s sensor is a 1/1.3-inches in width, an over 20% increase over the 1/1.65-inch sensor width of the Wide camera on the iPhone 13 Pro and iPhone 13 Pro Max. This means that the iPhone 14 Pro will create larger, higher-resolution images with finer details. The iPhone 14 Pro models will support both 48-megapixel and 12-megapixel output, through a process known as pixel binning.
The iPhone 14 Pro models, with a 48MP camera system, will offer 8K video recording, creating a significant upgrade over the iPhone 13 Pro’s.
by Patrix |
Several online sources have confirmed that Apple will hold an event on Wednesday, September 7, at which the iPhone 14 will be unveiled.
This is a departure from Apple’s typical Tuesday iPhone events. This is likely due to Labor Day falling on that Monday.
It is still unknown whether IOS 16 will be ready to release at the September event. This week, Apple released the 6th beta of IOS 16 which included mostly bug fixes and minor maintenance improvements.
(Image credit: Front Page Tech / Ian Zelbo)
by Patrix |
It appears that Apple has decided that they are so big and important that they don’t need to go to events like MacWorld and NAB. Apple was absent at the recent NAB 2016.
Presumably, the reasoning is that they can schedule and host their own events, stream them live and generate a huge online draw. This reasoning may be true for products like the iPhone or iPad, but I think it begins to fall apart when it comes to the video production space.
Final Cut Pro X is not a dominant factor in the video editing space. Most of the workshops and workflows this year were including Adobe’s Premiere and After Effects. In fact, I attended two workshops which outlined ways to export content from FCPX in order to better handle color and audio. Many of the filmmakers I talked with at NAB were using Premiere because of the easy integration with other tools like After Effects, PhotoShop and Bridge. Blackmagic Design’s DaVinci Resolve software is becoming an attractive choice for very good color correction and grading.
Final Cut Pro X was first introduced at NAB 2011. Since then, the development of this software has been lackluster. I think that Apple’s choice to not be widely present at NAB 2016 (they were there in a small suite of a nearby hotel) is a mistake. Video production is only becoming bigger and more important. One of the major themes at NAB 2016 was the small (1-3 person) video production team that has the ability to output quick, sophisticated, and effective video content.
Let’s hope Apple is paying attention.
Update: Latest AAPL numbers indicate that Apple may need to focus better on priorities!
by Patrix |
Since the release of the first iPad in April, 2010, I have been looking for a way to create screencasts on it. Screencasts can be very helpful in creating quick video tutorials. For some reason, Apple decided to not allow this capability directly on the iPad. (It turns out that there was a way to do it, but it required jailbreaking the iPad.)
But now there is a way to do it by displaying your iPad screen onto your Mac and using screencasting software on the Mac for capture.
Since Snow Leopard (10.6), QuickTime has had the ability to create screencasts. My favorite tool for creating screencasts on the Mac is ScreenFlow ($99), but there are several software packages out there, both free and paid, that allow you to create screencasts on the Mac.
The secret to this approach is a piece of software that runs on your Mac and allows your iPad to wirelessly display on your Mac’s screen. This software is called AirServer ($15). AirServer has both a Mac and PC version, so it opens up screencasting the iPad on both platforms. Some details about the Mac version are:
- It runs on OS X Tiger or greater
- It works for screencasting iPad 2, iPad Retina, iPad Mini, iPod Touch 5, iPhone 4S, iPhone 5
The setup is relatively simple.
AirServer Setup
AirServer is application that runs on your Mac and acts as an AirPlay receiver. It allows you to receive AirPlay feeds, similar to an Apple TV, to stream content or mirror the display from your iOS device. It delivers full 1080p HD! Perhaps a lightbulb just went off above your head as you start to see that there are a number of other interesting possibilities available with being able to stream content at this resolution to your Mac (where, by the way, it may be recorded). But for now, I’ll focus on creating screencasts from an iPad.
In the General tab of AirServer Preferences you can set the Computer Name and establish a password. This allows you to identify your Mac on the wireless network from your iPad, and create a password so not just anyone seeing your computer on the network can mirror to it. Here you can also adjust settings for rebroadcasting and launching AirServer on startup.
In the Mirroring tab, you can tell AirServer to optimize for which ever device you are mirroring to the Mac. In this case, I’ve optimized for the iPad. But you can see the other device optimizations available in the drop down.
iPad Setup
Next, we get on the iPad and find the Mac on the wireless network.
Basically, you double-click the Home button on the iPad to bring up a list of active apps along the bottom of the screen. Swipe this list to go to the far left. There you will see the AirPlay icon. Click on that icon and search for your Mac’s name in the list. Click on it and toggle mirroring on.
But just in case that isn’t clear, I’ve created a screencast from my iPad to demonstrate these steps:
That’s all there is to it. Now you can create informative screencasts from your iPad and share them with the world!
