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iPhone X, another Apple Fail

iPhone X, another Apple Fail

How many utter failures does it take for Apple to realize it is on the wrong path?

iPhone X:

  • No Home button: Fail
  • Redesigned User Interface: Fail
  • Facial Recognition: Fail
  • Price: Fail

The camera is good. Add image stabilization to the telephoto camera on the iPhone 8 and I’m happy.

Apple, you’ve lost your way. And soon, you will lose your base. Be very careful how you navigate these waters in the next few years lest you begin to lose major market share. Pay attention!

MacBook Pro Battery Life

MacBook Pro Battery Life

It appears that Apple’s estimates for battery life for the new MacBook Pros were overstated. Instead of the claimed 10-hour battery life, it appears that the true battery life is closer to 5 hours.

Many new MacBook Pro owners are now unhappy.

In an earlier post, I expressed how unimpressed I was with the TouchBar in terms of functionality and usefulness. It turns out that the TouchBar is also partially responsible for the reduced battery life in terms of power consumption and displaced space for a larger battery.

Apple must become more transparent about it’s shortcomings if they are to keep their customer-base. I think they must also better understand value. The $2,800 entry-point for the 15″ MacBook Pro is a pricey proposition for a laptop that will hold a charge for only 5 hours.

Let’s hope Apple can quickly relearn how to be more in sync with the fans.

New MacBook Pro: A Whole Lot of Finger Dragging

New MacBook Pro: A Whole Lot of Finger Dragging

Apple just introduced a new line of MacBook Pros with more power, a Touch Bar, and some hefty prices.

I am not impressed.

I’ve never much liked the whole concept of a touch pad. I’ve always found them unintuitive and inconvenient. If I want to use my fingers on a surface, I want that surface to be the display itself. Dragging my fingers across a metal plate is not a confidence-inspiring experience. And now, dragging my fingers across a narrow bar, awkwardly placed at the top of a keyboard, is even less desirable.

Since the introduction of the Apple Watch, I began to lose confidence in Apple’s design team. The dismal sales of the Apple Watch should’ve been a clue that their design team has lost it’s way. Has Jony Ive run out of good ideas?

Unfortunately, the Touch Bar on the new MacBook Pros looks to be another gimmick, much like the Apple Watch. There is some indication that Apple may subconsciously know this since they are offering one model without the Touch Bar.

I appreciate the smaller size and more powerful architecture, but that is about all I can appreciate about this new lineup of MacBook Pros.

Apple is Absent from NAB 2016

Apple is Absent from NAB 2016

It appears that Apple has decided that they are so big and important that they don’t need to go to events like MacWorld and NAB. Apple was absent at the recent NAB 2016.

Presumably, the reasoning is that they can schedule and host their own events, stream them live and generate a huge online draw. This reasoning may be true for products like the iPhone or iPad, but I think it begins to fall apart when it comes to the video production space.

Final Cut Pro X is not a dominant factor in the video editing space. Most of the workshops and workflows this year were including Adobe’s Premiere and After Effects. In fact, I attended two workshops which outlined ways to export content from FCPX in order to better handle color and audio. Many of the filmmakers I talked with at NAB were using Premiere because of the easy integration with other tools like After Effects, PhotoShop and Bridge. Blackmagic Design’s DaVinci Resolve software is becoming an attractive choice for very good color correction and grading.

Final Cut Pro X was first introduced at NAB 2011. Since then, the development of this software has been lackluster. I think that Apple’s choice to not be widely present at NAB 2016 (they were there in a small suite of a nearby hotel) is a mistake. Video production is only becoming bigger and more important. One of the major themes at NAB 2016 was the small (1-3 person) video production team that has the ability to output quick, sophisticated, and effective video content.

Let’s hope Apple is paying attention.

Update: Latest AAPL numbers indicate that Apple may need to focus better on priorities!